2011 - 2012 Design In Review

These are various logo designs - one probono and the other two for small businesses.

Sasino Purified Bottled Water - Packaging & Banner Designs 

 Work for Nelvana (copyright Nelvana/Corus Entertainment) 

in Toronto - Bakugan, Berenstain Bears and Franklin

Movement From Within (bookmark and business card series)

Created in collaboration with ImageQuest Marketing in Woodbridge, ON

Midland Dental

Created in collaboration with ImageQuest Marketing in Woodbridge, ON

Midland Dental

Created in collaboration with ImageQuest Marketing in Woodbridge, ON

Whimsical Calendars

These are designs done for a simulated presentation on the affects of post consumer denim.
The first spread is an introduction to how jeans have been bought through history, the second describes what happens to your denim should you choose the option of giving them to a depot that recycles clothing.

Recreate a Company Image: Raw Organic Denim Jeans

IDENTIFY AND DESCRIBE TARGET AUDIENCES



CREATE A LOGO THAT IDENTIFIES WITH AUDIENCE, MERCHANDISE AND PROJECTED LIFESTYLE BEING SOLD
With the idea of raw as an organic cotton jean company I wanted to give the company a more rough around the edges feel, reversing the "r" was a play on the word war, to identify with a target audience that is rebellious and anti-establishment. No peaceful revolution is complete without some sort of war, be it social, political or internal.





LOGO PLACEMENT/BRANDING
In advertisting for Raw I wanted to create a look that was mature, fun and edgy. Playing with hot and warm colours to create an image with more friction, but with a design that was comfortable to view and maintained eye contact.





ADVERTISING/BRANDING

As an illustrator as well as graphic designer I felt it would be more effective to reflect some of the punk rock feel of posters from the punk era. Using illustrated/silhouetted imagery and text to advertise for the jean. Advertising the lifestyle over the actual product, appealing to the consumer rather than the fit of the product.